NEW DESIGNS FOR YOU
HOW IT WORKS
Our period underwear is designed to make you smile even when you're bleeding. When your flow hits the fabric, it reveals a hidden message
Layer 1 - Expression Layer
This is the soft, skin-touching top layer and it’s got a secret. Treated with a special stain-resistant finish, so your blood can create visible writing. It’s your body’s ink, and this layer is your canvas!
Layer 2 - Absorbant Core
A slim, super-absorbent middle locks in moisture to keep you dry and comfy, even on heavy days.
Layer 3 - Leak Proof Barrier
The bottom layer blocks leaks because loving your blood doesn’t mean wanting it on your jeans.
Layer 4 - Outer Layer
Soft, stylish, and comfy. The final touch that makes these feel like your favourite underwear.
Our underwear is built to hold space for your period, not hide it. Bleed boldly.
OUR MISSION
Normalise Blood
At Bloody Nice Pants, we believe periods should be talked about, celebrated, and never hidden away. We want to put a smile on your face during even the toughest days of your cycle and help turn painful moments into comfort, laughter, and pride.
Comfort
We understand that periods aren't always easy hense why we have designed our pants for comfort. By using high quality soft breathable bamboo fibre materials, to keep you comfortable during your period.
Changing the Story Around Menstrual Blood
Our goal is to shift how the world sees menstrual blood, not as something icky, but as something powerful, natural, and even playful. Every crack where light shines through sparks real change, and normalising periods is key to better research, understanding, and support.
Giving Back for a Brighter Future
10% of all our profits go to charities fighting to end period poverty. As we grow, we’re committed to raising that percentage and expanding our support vital research into endometriosis and wider menstrual health initiatives. Because everyone deserves dignity, understanding, and a bloody nice pair of pants!